Westerman, a pastor at Cincinnati, Ohio’s Springdale Nazarene Church, surprised 15 customers at a local grocery store by paying for their groceries at the checkout counter. Lewis, a minister with JesusPainter Ministries, filmed the day’s events.

The question is, why. Why did they do this?

“We wanted to attract people who haven’t really given church much of a thought lately,” Lewis told TODAY.com. “We thought some sort of effort like that might touch people’s hearts.”

“Our goal was to go out and show average people that God loves us, whether you accept it or not, believe it or not,” Westerman told TODAY.com. “Let’s truly love our neighbor, whatever that looks like for you. We did this with no strings attached.”

Ah, that’s wonderful.